The Shady Reality of Facebook's Shadow Profiles
Most people who know me have heard me complain relentlessly about Facebook at some point, and anyone who doesn’t know me will recognize quickly upon meeting me that I believe Facebook is one of the most dangerous, corrupt, malicious companies in the world. This is a personal account that will help to illustrate why.
I deleted my Facebook account in 2017 after reading a series of articles that pulled back the curtain on their dishonest, predatory practices in regards to mishandling user data and disregarding privacy, often in undeniably intentional ways. One of these many ways included the use of “shadow profiles”, which are unseen profiles with a wealth of information created internally by Facebook. They are created not only for people who use their services, but also for people who have never used Facebook before. These shadow profiles help Facebook improve their network of users to recommend more relevant friend requests, ads, timeline posts, etc. The problem with this was that nobody had any idea Facebook had made these shadow profiles, as they intentionally kept it a secret. Additionally, they provide no opt-out option or any way to truly remove your data from these shadow profiles; they are entirely beyond consumer access, and were created and maintained regardless of consumer consent.
This all sounds a bit Orwellian, but before you recommend I get fitted for a tinfoil hat, consider this very personal, very true account that proves the existence of Facebook’s shadow profiles.
After I deleted my Facebook account in 2017, they promised to delete my account and the associated data within 90 days. Seeing as I had no way to verify that this would happen, I tried to forget about it, and eventually made peace with the fact that even if they didn’t delete my information, I had done all I could do. Fast forward two years to the present, and I am only more distressed about how Facebook is operating. From the Cambridge Analytica scandal, to the multitude of uncovered lies and privacy debacles, I truly think they’re a criminal enterprise ran by a few greedy people who are so obsessed with their own corporate and personal wellbeing, that they are willing to destroy free speech and democracy in order to preserve themselves. I’ve increasingly felt like I should be doing more to start conversations about how corrupt they are, and I have tried diligently to get others to delete their accounts, too. In fact, CopyrightBro exists largely because I wanted a place to share my ideas, but couldn’t stomach the idea of contributing to the overall success of their operation by publishing (what I consider to be) meaningful ideas in a place where they would get mixed in with useless gender reveal videos and cat memes as a way to placate, entertain, and enslave the millions of ignorant people on whom Facebook relies for advertisement revenue.
Nevertheless, I decided it would be worth it to create a Facebook page for CopyrightBro so that people could see my (specifically anti-Facebook) posts, and I just wouldn’t create a page for Broc Gantt. It turns out, Facebook won’t let you make a business page without first creating a personal profile, so I begrudgingly entered my name and phone number, but refused ALL of the optional information (profile photo, email, etc). Despite this, the third screen Facebook showed me during the account creation process was a screen where they explained how to add friends, followed by a scrolling list of people I know from every area of my life. Family members, high school friends, old work friends, people from college, previous church members, and folks from the local community. They conveniently offered to fill in my high school and college information, as well as offered up my hometown as a suggested location to add to my profile. I knew almost every single person they recommended, and all of the other information about my schools and hometown was spot on. Ultimately, I have decided not to create an account for myself or CopyrightBro.
The bottom line is this: there is no way Facebook could recommend all of that information solely based on the name and phone number of a new user (remember, my account had been permanently deleted two years prior, and they promised to delete all the associated data). The evidence for their utilization of shadow profiles is incontrovertible, and it is a practice that absolutely must come to an end. It is mass-market stalking.
If you’d like to learn more about shadow profiles, I’d recommend checking out this article from The Verge. Of course, I’d also recommend deleting your Facebook profile, but if you can’t yet bring yourself to delete it, share this post, and maybe you can help someone else make the decision. If you’d like help making your decision, spend some more time on CopyrightBro, and I’ll do my best to convince you. Start with my comments on this article about all of Facebook’s lies and coverups.